South Carolina wanted its Ticketmaster Archtics data used daily by teams like ticketing, fundraising, finance, and leadership. Another vendor was already moving that data into the warehouse, but once it was there, only the data team could truly work with it and build new things on top of it, so every question came back as a request and everyone else waited in the queue.
That data needed to be driving revenue across the department instead of sitting in a warehouse. Equipe is an official Ticketmaster Nexus partner and has the heavy transformation logic and the infrastructure already handled. Equipe’s Ticketmaster integration enabled South Carolina to get its Archtics data into a state anyone could use rather than spending months building toward it.
In under a week, South Carolina was activating its full Archtics feed, with cleaned data landing hourly in Equipe, the department's warehouse, and Salesforce. Now ticketing builds its own cross-source audiences, fundraising searches for high propensity prospects, and finance and leadership get answers without waiting on anyone.
Here's how they did it.
