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Understand Every Customer In Unrivaled Depth

Create a golden record for every customer, built from data across your entire customer universe.

Customer data lives across many disconnected systems, each with different formats, identifiers, and realities. Simply matching by email or device ID the way most platforms do, doesn’t cut it.

Equipe’s MDM uncovers links across every system and builds a unified profile for each customer. And because every organization is different, our process is fully configurable to match your rules, systems, and real-world needs.

Equipe Golden Records are built to handle all of it, turning real-world complexity into clean, actionable data.

The Best Golden Record In The Game

Customer identity in the real world is messy. Households, corporate accounts, name changes, shared devices, and much more introduce situations where legacy systems struggle to keep up.

The Complete Identity Management Toolkit

Configure, correct, and manage your golden records with precision. Equipe gives you control over every step of the process.

Your Data. Your Rules.

Configure your MDM rules to match your needs. Get full visibility into why every match was made.

Merge Profiles Instantly

Manually merge profiles whenever needed and let Equipe sync the merges to your CRM for you.

Reverse Mistakes Easily

Split profiles effortlessly. Every action, event, and source record is instantly reattributed to the right user.

Surface Uncertain Matches For Review

Define custom duplicate rules to catch uncertain matches. Resolve them quickly with Equipe’s intuitive review flow.

Your CRM Is Only as Good as Its Data. Let Equipe Take It To The Next Level.

Empower your sales team with the data they need to engage customers with confidence. Equipe syncs your golden records directly to Salesforce and other CRMs in minutes. Map custom fields, control which data flows, and give your team a competitive edge.

Step 1

Profile Update

Equipe’s MDM updates a golden record.

Step 2

Real-Time Sync

Updates sync in real-time to your CRM.

Step 3

Supercharge Sales

Improve sales efforts with better data.

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Understand Every Customer in Unrivaled Depth

Take control of your customer universe today.

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